Written by: Jana Gauthier, VP Product FanReach Breaking the Industry’s Outdated Mindset: Mobile Apps Are Not Just a Website Extension For years, sports, entertainment and venue organizations have underinvested in mobile app technology, treating it as a secondary asset rather than a core marketing priority. The perception? Apps are costly,
Written by: Jana Gauthier, VP Product FanReach Let’s just say I’ve been fortunate in my career. I’ve worked and attended six Super Bowls with the New England Patriots. For the longest time, I assumed the Super Bowl was the pinnacle— the biggest, most impressive stage in live events. That is,
In 2024, native mobile apps are more critical than ever for brands aiming to deepen engagement and drive revenue. Consider these insights: 📱 Mobile app downloads are projected to hit 258 billion globally this year, showcasing the growing importance of native apps in consumer behavior. [“] [“] 💸 66% of
We are thrilled to announce the launch of the brand-new Dallas Mavericks app, perfectly timed for the 2024-25 season! Partnering closely with the Mavs over the past two months has been an honor for FanReach. Our team has worked diligently to create a seamless, engaging, and personalized experience for their
For years, companies have poured resources into email marketing 📩 , relying on it as a key channel for direct communication with their audience. But as technology evolves and consumer behavior shifts, we’re on the verge of a new era—one where native mobile apps become the primary vehicle for 1:1
AMB Sports & Entertainment is often a shining example of fan experience through its work in its Mercedes-Benz Stadium, Falcons and United apps. That comes not only in its connection to in-venue fans on various game days and events but also for those watching from home as well thanks to
We’re excited to introduce the new Calgary Stampeders App, designed to boost your engagement and enjoyment as we head into the exciting 2024 season. This all-in-one app is your essential companion for everything Stampeders, ensuring you never miss a moment of the action. Enhanced Features Include: Seamless Ticket Management: Quickly
The Challenge Managing attribution codes for numerous links across digital marketing campaigns can be a daunting task. Traditional methods often involve cumbersome spreadsheets, making it difficult to track and measure the real impact of your marketing efforts on traffic, conversions, and revenue. The Solution: FanCatch by FanReach FanCatch introduces a
Reimagining Sports & Live Event Marketing With FanReach FanReach is an enterprise mobile application platform that complements martech tools by allowing you to acquire first-party customer data in a narrowing privacy world. FanReach delivers your D2C mobile app featuring content and utilities Enables you to personalize and attribute your marketing
We are thrilled to announce that FanReach has become the official mobile app provider for Gillette Stadium, home of the New England Patriots and New England Revolution. This partnership marks a significant milestone in our mission to enhance the fan experience through innovative technology. The Gillette Stadium app, powered by
