Dobkowski Brings Two Decades of Sports Media Expertise to Drive FanReach’s Next Chapter of Strategic Planning and Innovation.
FanReach, a pioneering enterprise in fan engagement platforms, is thrilled to announce Keith Dobkowski as its new Chief Strategy Officer (CSO). With a rich 20-year career in sports media and digital strategy, Dobkowski is poised to enhance FanReach’s strategic planning, innovation, product development, and partnerships, leveraging his profound expertise to augment the company’s service offerings and strategies for its expanding clientele.
Dobkowski brings a wealth of experience from his tenure with the National Football League (NFL), where he spearheaded Club Media Strategy for six years, collaborating with all 32 NFL Clubs on optimizing their digital and media strategies. His journey also includes nine impactful years at FOX Sports, where he played pivotal roles in Brand Strategy, Audience Development, and Consumer Marketing across their digital properties, including FOXSports.com. His digital marketing prowess was also demonstrated at TVG Interactive Horseracing (currently under FanDuel’s management) and in steering interactive marketing and content for the AVP Pro Beach Volleyball Tour.
For over 15 years, FanReach has crafted mobile applications for teams, leagues, and venues, recently incorporating OTT direct-to-consumer streaming services into its comprehensive service portfolio. The company has established its industry presence through unwavering platform stability, unparalleled customer service, and cutting-edge actionable analytics. Dobkowski’s role will fortify FanReach’s strategy, ensuring its offerings continue to empower clients to serve their fans optimally.
“The sports media industry’s evolution has witnessed a revitalized commitment to Owned and Operated (O&O) entities, with Leagues, Clubs, and Venues ardently focused on cultivating one-to-one relationships with fans. FanReach has adeptly built a platform and methodology to support these relationships’ inception, expansion, and maturation, enabling organizations to enhance their support and service to fans. I am ecstatic to join FanReach and its remarkably proficient team, contributing to a product and platform that will serve our clients and significantly enhance the overall sports fan experience,” said Dobkowski.
As CSO, Dobkowski will spearhead the evolution of Strategic Planning, Innovation, Product Development, and Alliances. “Keith embodies the belief that establishing a one-to-one relationship with every fan unveils a new realm of enterprise solutions in the media and entertainment space. His vision, experience, and reputation will propel FanReach to continue leading in this burgeoning segment. We are exhilarated to welcome him to our team and to bring our vision of the future of live event marketing technology to fruition,” conveyed FanReach CEO Gabriel Smallman.
ABOUT FANREACH
With over 15 years of crafting fan experiences across various leagues and platforms, FanReach’s platform engages fans via Apps, Web, and CTV, delivering enterprise-class stability and advanced audience segmentation, business intelligence, and personalization technology to acquire, engage, and monetize fans. Learn more about FanReach and its multi-platform solution at fanreach.io
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