For years, companies have poured resources into email marketing 📩 , relying on it as a key channel for direct communication with their audience. But as technology evolves and consumer behavior shifts, we’re on the verge of a new era—one where native mobile apps become the primary vehicle for 1:1 communication between brands and their fans.
Why? Because mobile apps provide unprecedented opportunities in 4 key areas:
- 📱 Accessibility: Over 90% of mobile internet time is spent in apps, making them the natural go-to for customers to interact with brands.
- 😎 Privacy controls: With rising concerns over data, mobile apps offer more transparent control and trust when handling personal information.
- ⏱ Data agility: Apps allow real-time data collection, enabling more adaptive and timely communication based on consumer behavior.
- 😍 Personalization: 70% of users are more likely to purchase from brands that offer personalized experiences, and mobile apps provide a platform to deliver highly tailored content, offers, and experiences.
The statistics back this up. In 2023, consumers spent a staggering 3.8 trillion hours in mobile apps worldwide, and global spending in app stores hit $170 billion. Brands that use mobile apps even see an 80% higher retention rate compared to those that don’t.
We, over at FanReach, predict that forward-thinking brands will make major investments in native mobile experiences to unlock these benefits.
Email marketing paved the way, but the future lies in personalized, app-driven communication. Now is the time to consider how your brand can leverage this shift to stay relevant and create deeper, more impactful connections. 🤝 ❤️
Please reach out if you’d like to learn more about this topic, or how FanReach can help.
Sources: Data.ai State of Mobile Report, SmarterHQ
